market orientation
orientación al mercado
orientation marché
商业方向 /shāngyè fāngxiàng/
1
Example
The market orientation essence is the customer"s needs. Customer orientation includes more quality in products, firm"s commitment, positive word-of-mouth, consumer satisfaction and loyalty. Market orientation enhances customer satisfaction and loyalty because firms are well positioned to anticipate customer needs and offer goods and services to satisfy those needs (Slater & Narver, 1994b).