Definition

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white label

marca blanca

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marque blanche

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统一牌子 /tǒngyī páizi/

1

Commerce | n. phr.
brand strategy by all the products of a firm are marketed the same brand, however unrelated the products may be.

Example

In the UK, white-label now represents 55% of the total market in volume. The consumption of olive oil has increased by 60.000 tonnes between 1990 and 2008. Sales of 136 million euros were recorded for 2009.

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