Definition

See +

consumer behaviour

comportamiento del consumidor

comportement du consommateur

消费者行为 /xiāofèi zhě xíngwéi/

Commerce | n. phr.

the buying decision-making process followed by a consumer from the moment the need to buy a product is felt to the actual purchase.

Example

The course aims to provide students with an understanding of consumer behaviour; to acquaint students with the factors which influence consumer behaviour.

See Sources

Additional information

The study of this variable includes the analysis of how, what, why, when and where a product is bought and consumed.